What's in a Name? The Canadian Mental Health Association assists seniors in the Medicine Hat community. Branch Senior Outreach is like a tree branch; it extends out from a larger base and provides support and safety to those who need it. The visual message of the brand represents the relationship between a tree branch and an owl. Owls are solitary and dignified birds, sharing characteristics with the vulnerable seniors in the Branch program. They also symbolize wisdom and integrity. The Branch program works to uplift seniors, supporting and protecting them, while branching out to other services and organizations.

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